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← Watch-inspired T-shirts

T-SHIRT / IN DEVELOPMENT

80s Graffiti

A watch face in a rush of neon, paint and street graphics.

Black / Front & back graphics

Fabric & construction.

The 210 gsm fabric uses fine 50-singles yarns in a double-knit interlock construction for a smooth surface and substantial feel.

  • 100% ring-spun combed cotton
  • 210 gsm heavyweight interlock jersey
  • 50-singles yarns
  • Pre-laundered

The design concept.

The starting point is the expressive watch culture of the 1980s: bright color, playful design and the freedom to wear something with personality. A watch anchors the composition while graffiti marks and layered color bring the era around it.

Why this design.

For this design, the era is the connection. It brings together an interest in watches and the visual culture that made them part of everyday self-expression.

Why Hourworn.

Some of these designs start with a car, an aircraft or a moment in watch history. Others come from a bezel, a digital display or an idea that makes me smile. I want the clothing to work whether you catch the reference or just like the graphic.

— Jeff, founder

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