HOURWORNJoin the list THE HOURWORN STUDIO / WITH JEFF
The finished shirt is only part of the story. This is where I share the ideas, the choices and the things that need another pass—and hear what you think.
A NOTE FROM THE FOUNDER
Jeff
Founder, Hourworn / Zero Forge
I like taking things apart, understanding them and making something with what I learn. That’s taken me through websites, woodworking, rebuilding motorcycles and working on watches.
Hourworn comes from that same place. The watch that starts a conversation. A dial you keep looking at. The mechanical story behind something most people walk past.
I’m building this around a day job, one decision at a time. Some choices will work. Some will need another pass. I want you to see that part too.
And I want this to be a conversation. Tell me what you notice, what you’d actually wear, or which watch story has stayed with you. That’s how I want to build Hourworn.
ON THE BENCH RIGHT NOW / GRID01
This is the direction I chose for the first drop: the Blue Bird land-speed world, Daytona sand and an oversized watch dial. It brings the machine and the timepiece into one story.
The artwork is the starting point. How it feels on a shirt—and whether it becomes something you reach for—matters just as much.
PULL UP A CHAIR
I’ve chosen the direction. Now I want to hear how it lands with another watch person. The detail you notice—or the thing that would stop you wearing it—is useful to me.
You don’t have to be a designer. Your own taste and experience are enough.
STUDIO NOTES
A record of what changed and why. These are the first entries; the next ones will come from the actual work.
The first artwork showed 231.362 MPH. That number belongs to Henry Segrave’s Golden Arrow record. I approved correcting it to 276 MPH, the rounded figure Rolex gives for Campbell’s 1935 Daytona run. The original file is preserved; the corrected artwork is now on the site.
The Daytona setting and the speed reference now tell the same story.
Read the history and sources →I selected the Speedwing / Blue Bird composition as GRID01. The Pursuit of Speed is its concept: a land-speed machine, Daytona sand and a watch dial brought into one graphic.
GRID01 leads the release. Long Haul, Navy / Red and Digital Dawn remain other directions in the studio; release dates for them have not been announced.
See the selected artwork →WHAT I WANT TO SHARE NEXT
Choosing the shirt. Seeing this much detail at actual print size. What changes when a sample is worn and washed. And the reasons behind the decisions along the way.
There aren’t verified garment results to show yet. When they’re ready, the useful part will be seeing what held up, what didn’t, and what changed.
Check the current product details →KEEP A PLACE IN THE STUDIO
Read the next studio note, send me a thought, or join the launch list when you want the release announcement.