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Hourworn HW logoHOURWORNWATCH-INSPIRED APPARELLaunch updates ↗

THE STORE IS TAKING SHAPE

For the
watch people.

Watch-inspired apparel for watch enthusiasts.
Preview the T-shirts taking shape at Hourworn. Hoodies will follow, then hats.

FROM THE STUDIO / SEPTEMBER 27

See the progress →
Hourworn Racing design: a navy and cream automatic chronograph with a HOURWORN dial behind a navy 1976 280Z race car with white stripes and number 76

FIRST LOOK / IN DEVELOPMENT

Hourworn Racing.

A 1970s automatic chronograph and the car it belongs with. Navy, cream and a tachymeter bezel.

One of the designs coming at launch.

Get the opening email ↑Hourworn Racing T-shirt worn at a classic car show — digital garment previewOn the shirt · View the design →

THE COLLECTION

A first look. More to come.

Explore the first four T-shirt designs. More to come.

T-shirts

Preview / 05

T-shirt 05

In development

Hoodies & hats

In development

Hoodies

Five designs in development

Hats

Five designs in development

T-shirts will come first, followed by hoodies, then hats. The same watches and machines will carry through the collection.

Get the opening email ↑

BUILT BY JEFF

The work behind the clothes.

I’m building Hourworn around the watches and design details I enjoy. The Studio is where I share the samples, tests and decisions.

Visit the Studio ↗
The first printed Hourworn sample, the 80s Graffiti T-shirt in black, laid out on Jeff’s watch repair bench among tools and watches
First printed sample: 80s Graffiti, on my watch bench. Wash test next.

KEEP IN TOUCH

Know when we open.

A welcome email now. One more when the store opens.

You can browse, join the launch list, and read Studio stories with optional storage off.

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