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THE DIGITAL TURN / 1972
No hands sweeping across a dial. Just a press, a red glow, and the time. Digital Dawn begins with the arrival of the Pulsar P1 in 1972.
01 / THE HISTORY
Hamilton announced the Pulsar in 1970. The P1 reached the market in 1972, the first commercially available electronic digital wristwatch. Those two dates describe different milestones; 1972 is the year on our artwork.
The red display used light-emitting diodes. Pressing a button illuminated the time on demand. That interaction is the starting point for Digital Dawn and the line “The future at the touch of a button.”
02 / FROM THE HISTORICAL RECORD
Historical material and reference objects behind the design.
Related period object: a mid-1970s Pulsar Time Computer, photographed in 2021. It shows the era’s LED watch language; it is not identified as the 1972 P1.
Alison Cassidy / Wikimedia Commons · CC BY-SA 4.0 · image unmodified · Original source ↗
03 / THE HOURWORN INTERPRETATION
The case and bracelet gave way to a screen, red 10:08 numerals and gold circuit graphics. The circuitry is decorative artwork, not a reconstruction of the P1 electronics. Our current black-shirt image is a digital mockup; the smaller final print size still needs a physical test.
Historical images are presented for context and are not the shirt print. This is an independent Hourworn project, with no affiliation with or endorsement by the referenced watch brands.
Read the full field note →04 / PRODUCT NOTES
Black mockup · final blank pending. The historical direction is selected. The next proof is a physical shirt.
Blank, fit, fabric weight, final print dimensions and placement will be published after selection and sampling. Artwork previews do not confirm print quality.
Physical sample approval and wash results have not been published for this release. Follow the studio for documented progress.
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