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WITH JEFF / Artwork

Blue Bird: the story behind the design.

Blue Bird is one of the designs I’m developing for Hourworn’s product line. The Daytona sand, the land-speed machine and the oversized watch dial bring together the mechanical stories that keep pulling me into this world.

One detail has already changed: the speed now reads 276 MPH, the rounded figure Rolex gives for Campbell’s 1935 Daytona run. Getting the story right matters to me.

Next comes turning this artwork into a shirt. I’m getting the studio ready, choosing the garments and working toward the first prints. I’ll share how it comes together.

YOUR TURN

What catches you first—the car, the watch, or the whole scene?

I’d like to hear your take. Join the conversation where you follow Hourworn, or send me a note directly.

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